Too broad
“SEO tool”
Recognizable, but you’re bidding against Ahrefs, Semrush, and every blog they own. A small site has no opening here.
01 — category keyword finder
Find the category keyword your SaaS can actually win.
Paste your product URL or describe what you do. dist0 suggests clear category phrases, checks the live search results, and shows which ones are worth targeting.
02 — the expensive mistake
Your product can be useful and still be hard to find.
If your page doesn’t clearly say what your product is, visitors have to guess — and search engines guess too. For niche SaaS, the difference between AI reporting tool, marketing analytics software, and content performance dashboard decides who finds you.
Too vague
“Growth operating system”
Sounds important. Tells a buyer nothing about what shelf the product sits on, and matches almost no real searches.
Clearer
“Category keyword finder for SaaS”
Names the audience, names the job. A buyer can guess the screen they’ll see — and the results have room.
03 — why this matters
A category keyword tells people what shelf you belong on.
Big brands can use abstract headlines because people already know what they sell. New and niche products don’t have that luxury. Your page needs a phrase that a buyer recognizes, understands, and might search for.
01
Clarity
A clear category phrase helps visitors understand the product in seconds — before they read a single bullet point.
02
Search fit
The right phrase makes your page match demand that already exists. The wrong one makes your page invisible.
03
Positioning
A specific phrase makes it easier to explain how you’re different. Vague ones force you to defend a category you don’t own.
04 · what keyword tools miss
Same phrase. Two very different readouts.
Keyword tools give you numbers from a database. dist0 reads the live SERP and tells you whether you can win it.
Tested phrase“lean SaaS marketing platform”
Keyword tools
Search volume0 / month
Mixed product typesGoogle mixes AI marketing, customer insight, and GTM tools.
Difficulty scoreNo data
No obvious winnerNo result is the clear answer for this exact phrase.
CPCNo data
No brand wallThe usual software giants are not crowding the page.
Unclear
Winnable
05 — how it works
From messy product description to tested category phrases.
01
Paste your product
Add your URL or write one paragraph about what your product does.
02
Review phrase ideas
dist0 suggests plain-language category phrases based on your product and how buyers describe it.
03
Pick the closest match
If a phrase is close but not right, leave a note and generate a better batch.
04
Get the verdict
dist0 checks up to 30 phrases against live search results and explains which ones are worth targeting.
06 — example report
See why one phrase is worth using and another is not.
A real report from a SaaS in our queue. Five of thirty phrases shown. Rejected phrases stay in the report — they make the verdicts easier to trust.
dist0.comSaaS · marketing
3 promising 1 hard 1 wrong intent
PhraseVerdictReason
Phrase“lean SaaS marketing platform”
VerdictPromising
Reason
Fragmented results: agency pitches, blog posts, and a course. No product page owns the phrase. Keeps the SaaS-founder audience clear.
Phrase“bootstrapped SaaS marketing platform”
VerdictPromising
Reason
Niche blogs and agency pitches rank today. No dedicated product page speaks directly to this buyer.
Phrase“founder marketing tool”
VerdictPromising
Reason
One small indie product ranks first, with smaller sites behind it. No established category owner.
Phrase“AI marketing platform”
VerdictHard to win
Reason
Large brands already own the search results. A small page has no opening here.
Phrase“founder-led marketing platform”
VerdictWrong intent
Reason
Searchers want a marketing strategy, not a product category. The page they land on wouldn't match what they came for.
Current decision
Use “lean SaaS marketing platform” as the live positioning phrase. It keeps the SaaS-founder audience explicit, signals that dist0 is software, and avoids the crowded “AI marketing platform” category.
07 — faq
What people ask before they try it.
Is this a keyword research tool?
Not in the usual sense. It doesn’t only return keyword lists. It suggests category phrases and checks whether the current search results leave room for a smaller site.
Why not just use a keyword difficulty score?
Difficulty scores are useful, but they can miss the real question: are the pages ranking today strong, relevant, and hard to beat? dist0 looks at the search result, not just a score.
How many phrases can I test?
The tool can test up to 30 candidate phrases for one product. You can regenerate the batch with a note if none of the suggestions feel right.
What should I do with the winning phrase?
Use it in places where visitors need clarity: page title, H1, hero copy, feature page copy, and supporting content. Then write the rest of your page in language that fits underneath it.
Is it free?
It is free while the tool is in early access. We’ll let you know before anything changes.
08 — find your phrase
Stop guessing what to call your SaaS.
Get clear category-phrase ideas and a verdict on which ones are worth targeting.
Free while in early access · No credit card